Posts Tagged ‘blogs’

3 Ways To Drive Traffic To Your Site

April 3, 2008

Here are 5 easy ways to drive traffic to your website. Do them well, and you’ll be swimming in traffic. Do them poorly (or not at all), and the worst thing that can happen is….nothing.

  • Comment on other people’s blogs
    • First off, it’s an easy thing to do. If you are an active reader of blogs and see a topic to which you can add value, do it!
    • Your comment will be there forever, so that any future crawls by Google or views by people will pick it up.
    • When you provide a link back to your site, it helps with your own site’s ranking.
    • Ensure that your comments are inspired enough to add value. The world has enough spam and mindless comments, so don’t add to it.
    • Don’t do this as an afterthought to your traffic-generation plans. Do this daily and on a regular basis. Your traffic and other bloggers will benefit.
  • Write good, “sticky” content generates a response in people.
    • When other people comment on your blog entries or Digg your site, it gives social proof of your authority on a topic and will cause search engines to index the relevancy of your site.
    • The more authority that you have on a topic, the more people will write about/link to your content further establishing you as an expert.
    • If you need an example of this, think Seth Godin. What image comes to mind? Aspire to that.
  • Adwords and Pay-Per-Click are good, but nothing is better than good ole’ free search engine traffic
    • LSI (Latent Semantic Indexing) Algorithms are how Google analyzes the content of your site for relevant and related keywords. In the old days, Google would look at the frequency of words on your site and index them appropriately. For example, if you sold cars and had a site littered with the word “Cars” in an attempt to rank highly in Google, you’d be all set until someone did a search on “automobiles.” With Google’s old algorithms, you’d miss out on that traffic. If you write in a natural language and have good, solid content that is related to the topic that you are promoting, then you should see traffic coming through search engines.
    • Evaluate the content on your site thoroughly to ensure that the search engines are seeing you the way you want to be seen. Open an account with Google Adwords and use their keyword generation tool to scan your site. It will come back with a list of recommendations for words that it thinks would work well were you to start an Adwords Campaign. Do those words describe what you are hoping to accomplish with your site? If you, you’re golden. Odds are, there are some surprises or omissions. Correct those by creating or refining your content.
    • Traffic coming from search engines is much more likely to convert to a sale or a prospect. Why? You answered their need early on in their search.

Each of the points above deserves a great deal more detail, and I will continue to delve into each in the future. However, I am a big fan of lists that tell me what to do quickly (and I also don’t like long, drawn out blog posts), so I thought that I would keep this list short.

Please share your thoughts on these ideas or let me know if there are any other topics you would like me to cover in later posts. My next post will delve into topics such as how to benefit from social bookmarking, email lists and RSS feeds.

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