Archive for the ‘focus’ Category

Paying Attention Is Hard

March 19, 2008

I frequently post about the value of focus, and how we, as marketers and business owners, need to get away from interrupting people in favor of delivering value.

This video perfectly captures why I keep beating that drum.

Thanks to Seth Godin for pointing this out.

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Keeping Track With Google

February 24, 2008

Think about it. How much work do you have to do to rise above the noise on the web? Google is amazing and provides most of the tools that you need for free, but keeping track of everything you have to do (much less doing it well) is tough.

Here is a short list of Google offerings that will help you market your site:

  1. Analytics
  2. Webmaster Toolkit
  3. Blogger
  4. Feedburner
  5. Adsense

Each is free. Each is powerful. The real issue comes down to harnessing them to be effective for you. A few weeks ago, I wrote about focusing your efforts on what you do well. If you can’t focus on this stuff, it will get away from you. If you’re in that boat, maybe it makes sense to pay someone to focus on it for you. Hinutech can do it, or there are a ton of others who will be happy to. Your mileage may vary, but if this stuff isn’t your core competency, let someone who is good at it do it for you.

A Question of Focus

February 13, 2008

I was working with a new customer the other day, and we were discussing some of the things that Hinutech could do for him technically that he didn’t have the time nor expertise to do well. During our talks about using Google’s Adwords to drive customers to his site and then Analytics to ascertain what was working with his site, he came to realization that, although all of this stuff was free, he just couldn’t do it effectively himself. So, Hinutech is going to do it for him.

After I left his office, I thought of the Old 97’s line: Half the way there just wouldn’t be fair. If you are trying to market your business effectively, you need to have someone who is an expert at this stuff do it for you. We hire accountants and attorneys because they are experts. With enough time and focus, we can do what they do with a degree of success, but why risk failure at something so important? Marketing your business on the web is the same way. You can do it yourself, but why risk something as important as your corporate image as you come up the learning curve? Odds are, your days are full running your business. Why add something else to your day when you can pay someone to do it for you at a cheaper rate and with better, more immediate results?

It really all comes down to where you should focus your time. Doing something half way because it has the appearance of being cheaper isn’t doing you or your business any favors.

My advice is to get someone to handle your web marketing for you. Get someone who is passionate about it and who is always thinking of new ways to make improvements for you. It’s something you won’t have to worry about, and you’ll get better results.