The Importance of Coaching

We recently went live with a new promotion, and so far, the results have been wonderful. I attribute a great deal of that success to coaching that we received from people outside of Hinutech. We know our technical and business offerings very well (too well, probably), and as a result, we thought that the message on our website was very clear. Turns out, it was clear to us because we wrote the copy.

A coach can be anyone. Your spouse, a paid coach, a group of usability testers. Anyone who is willing and able to give you thoughtful advice on how you can improve yourself or your business is a coach. Seek one out, and you’ll be able to see things through a different set of eyes — your customers.

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