Keeping Track With Google

Think about it. How much work do you have to do to rise above the noise on the web? Google is amazing and provides most of the tools that you need for free, but keeping track of everything you have to do (much less doing it well) is tough.

Here is a short list of Google offerings that will help you market your site:

  1. Analytics
  2. Webmaster Toolkit
  3. Blogger
  4. Feedburner
  5. Adsense

Each is free. Each is powerful. The real issue comes down to harnessing them to be effective for you. A few weeks ago, I wrote about focusing your efforts on what you do well. If you can’t focus on this stuff, it will get away from you. If you’re in that boat, maybe it makes sense to pay someone to focus on it for you. Hinutech can do it, or there are a ton of others who will be happy to. Your mileage may vary, but if this stuff isn’t your core competency, let someone who is good at it do it for you.

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