E In The Making

There is a great website and podcast available from a couple of guys who are building a new business available at http://www.einthemaking.com/ They are utilizing the web and podcasting to show their growth and to deliver insights. The content is great, but what makes this even better is how they are creating a viral interest in their company long before they launch. We can all learn something from them and how they are looking at New Marketing in a compelling way.


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