The Evolution of Logos

This website has a pretty neat account of major software companies’ logo design evolution. While the evolution of some (like Google’s) are pretty minor, it is interesting to see how much time and energy was put into the logos for Apple, Adobe and IBM.

Reading this makes me think of what we are saying with Hinutech’s logo. What is the message? What do people get out of it when they see it? From a branding perspective, I think that we need to put more thought into it. Let me know what you think of our logo. Do you like it? Hate it? Think it needs to be jazzed up?


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