What’s Your Website Doing For You?

Is it declaring to the world that your business is for real? Is it something that you point friends, family and customers to with pride? Is it enabling your team to sell more? Is it helping your marketing? Do you even know?

Your website shouldn’t be an event that happens once. Your website should be a living, breathing branch of your business that you use to make life better for customers, prospects and employees. It needs daily feeding to make it better and more relevant.

There are no strict rules for making your site great. Try something. See if it sticks. If it doesn’t, try something else. In the words of Seth Godin, “The reason that there’s so much pressure and focus on finding an ironclad list of musts is that the big and the slow demand it. That doesn’t mean you have to listen to them.”

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