Marketing Integrity has written a post entitled “Blogging Brevity” that captures a point that many bloggers miss — getting to the point! From a marketing point of view, this speaks to working with your customers on their terms.
If your products or services are great but you aren’t communicating them in a way that your customers care about, then what your selling isn’t that great.
Tags: blogging, communication, customer focus, focus
April 13, 2008 at 1:02 pm
Thanks for the referral Josh!
I agree that if you are not focused on blogging about what your customers are interested in, not only does what you are selling become diminished, your customers will have no real interest in a long-term relationship with you…and that is never good for business!